B2B Lighting · 2024
Edison Lighting.
A product portfolio and concept film for a B2B lighting brand, made to win over the architects and specifiers who actually choose the fixtures.
The brief
Sell the light, not the spec sheet.
Edison's fixtures were beautifully engineered, but their catalogue read like a parts list. They needed a portfolio that made architects feel the product, and a film that showed the light in its element.
We designed a calm, gallery-style portfolio that frames each fixture as an object of desire, with consistent typography and a system that scales as the range grows. The concept film pairs slow, tactile product shots with warm, atmospheric lighting.
What we did: portfolio art direction & layout, concept film direction and edit, brand photography direction, and a reusable template for future product lines.
The results
Specified more
often.
Catalogue engagement
Product films delivered
Faster spec-to-quote
Markets reached
Next project
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