D2C Fashion · 2025

Outsized.

Brand development and a creative engine for an oversized t-shirt label, a look distinct enough to stop the scroll and a system built to scale on paid social.

Client

Outsized

Services

Brand identity · Ad creatives · Content

Deliverables

Brand system, product creatives, reels, lifestyle shoot

Year

2025

Outsized oversized t-shirt lifestyle campaign shot

The brief

A label that stops the scroll.

Outsized was launching into a crowded D2C t-shirt market. They needed an identity with a point of view, and creatives engineered to win attention and sales on paid social from day one.

We built the brand from the mark outward: a confident wordmark, a clean product-led art direction, and a lifestyle world that feels premium but reachable. Then we produced a library of static and motion creatives designed for rapid testing.

What we did: brand identity & guidelines, product & lifestyle art direction, static ad creatives, short-form reels, and a creative-testing pipeline for launch.